SHARK AT EICMA: RACING SPIRIT AND THE LED CAMPAIGN
Visit us at EICMA in Milan, Hall 6, Stand I36. SHARK celebrates the racing spirit at the heart of the brand and presents its LED campaign with the SKWAL iCUP, SKWAL i3 and SKWAL i3 JET.
SHARK will be present at EICMA in Milan, Hall 6, Stand I36. Racing remains the essence of the brand, and the stand reflects it: the AERON GP, the real helmets of its riders and their replicas, a motorcycle with a special livery and a photobooth. Alongside, the LED corner highlights the SKWAL iCUP, SKWAL i3 and SKWAL i3 JET.
Visitors will also be able to try SHARK helmets on the stand.
Press conference: SAVE THE DATE, Wednesday, November 4, at 10:20
SHARK will hold a press conference on its stand on Wednesday, November 4, at 10:20 a.m. The brand will share its latest news, its racing activity and the novelties of the 2027 collection, in particular the SKWAL iCUP, the new graphics rolled out across the range and the replica campaign with its Moto2 and Moto3 riders.
Join us and meet Scott Redding at the conference. The British rider and former MotoGP competitor raced the 2026 British Superbike Championship with Hager PBM Ducati. His season was remarkable: 9 race wins, a title fight with Kyle Ryde that went down to the final round at Brands Hatch, and second place overall with 550 points. The success of his SHARK replica helmet will also be highlighted.
Come in and go deep into RACING, the essence of the brand
• Racing corner: the AERON GP and the real helmets worn by SHARK riders. Visitors are invited to come and discover the real helmets of our riders, as well as their replicas.
• 2027 replica campaign: the replica campaign with SHARK’s Moto2 and Moto3 riders is a key point of the 2027 collection and will be presented during the press conference.
• Special-livery motorcycle: a motorcycle with a special livery will be on display on the stand, next to the racing corner.
• MotoGP collaboration: our new giant helmet, together with the five helmets created for the collaboration.
• IRID corner: an IRID corner is installed on our AERON helmets. IRID is an instant photochromic visor technology: the tint adapts automatically to the light, from clear to dark in less than 0.09s, powered by an integrated solar panel with no battery.
Discover the LED campaign: SKWAL iCUP, SKWAL i3 and SKWAL i3 JET
Already available in stores, the SKWAL iCUP is a highlight of the LED corner. It features a vertical LED signature integrated into the rear spoiler and a brake light with an integrated accelerometer. It joins the SKWAL i3 and SKWAL i3 JET in the range, which share the same self-contained LED technology, with no wired or Bluetooth connection to the motorcycle.
3 extra things to experience on our booth
• VENUM collaboration: discover our collaboration with VENUM.
• SENA for SHARK intercoms: the SENA for SHARK Mesh intercom, for groups of up to 24 riders, and the SENA for SHARK Bluetooth intercom, for up to 4 riders, will be presented.
• Try-on: SHARK helmets can also be tried on at the stand.
Photobooth: strike the pose like our riders
From Thursday morning, November 5, visitors can take the pose like SHARK’s riders. The concept was developed with Johann Zarco for the French Grand Prix, then extended to the brand’s other riders. Participants choose a helmet and leave with their personalised photo.
Discuss with us at our evening reception
On Wednesday, November 4, from 5:30 p.m. to 10:00 p.m., SHARK will host a reception on its stand for partners, press and ambassadors.
Practical information
• Where: EICMA, Milan, Hall 6, Stand I36.
• Press conference: Wednesday, November 4, 10:20 a.m., on the SHARK stand. About SHARK
Founded by motorcycle enthusiasts and based in Marseille, SHARK develops helmets for riders seeking a balance between protection, innovation, comfort and design.
Since the launch of the first SKWAL equipped with LEDs in 2015, the brand has continued to focus on visibility and riders’ personal expression.