CASCO joins 2RIDE to build a key player in the outdoor helmet industry

This merger aims at boosting the development of CASCO with the support of 2Ride, a key player in Outdoor, Moto & Bike Protective Gears.

After the merger in March between 2Ride Group and Troy Lee Designs, a well-established brand in mountain biking, BMX and motocross universe, 2Ride is pleased to strengthen its position in the outdoor market with the acquisition of CASCO: a premium European brand of helmets & glasses.

Since its creation in 1989, CASCO has focused on designing and manufacturing, in its own factory in Romania, top quality and innovative products with exceptional flair, dedicated to horse riding, cycling and skiing. Casco is recognised to have introduced the first lightweight equestrian helmet and many other pioneering innovations for biking and skiing helmets.

CASCO helmets are well-known in the premium segment through their innovations and unique design. On top of that, CASCO is also famous for its high-quality firefighting and rescue helmets.

This merger will strengthen the combined group providing enhanced capacities in manufacturing, branding, design and R&D securing its market position in key countries. 

Therefore, both teams are excited to unite forces and leverage their significant expertise to expand their presence worldwide.

This merger is a unique opportunity for 2Ride to consolidate its position in the Outdoor segment with a brand mastering the engineering and manufacturing of its products. With a shared R&D, the group will accelerate the development of innovative new products.

Manfred Krauter, owner and founder of CASCO and Christophe Sicaud, CEO of 2Ride, will be in charge of the teams working on the global integration of CASCO within the group.

Notably boosted by the global pandemic, the notion of individual mobility has never been more prominent, particularly in urban environments, which promises a bright future for the Group. The new Group will generate proforma revenue of approximately €230 million, with 70% achieved in the motorcycle segment and 30% in the outdoor sports. The group will have a balanced geographical footprint with 40% of its revenue generated outside of Europe.  

About 2Ride

2Ride is the parent company of Troy Lee Design, Shark, Nolan, Segura, Bering and Cairn Sport. It is a key worldwide player in the manufacturing and distribution of protective equipment for bikers, motorcyclists and skiers. Its factories in Europe and Asia let the group have a full control of its supply chain.

TROY LEE DESIGNS, created by Troy Lee in 1981, is a globally recognized lifestyle brand beloved by cycling and motorcycle enthusiasts. The brand offers top-of-the-range technical equipment, designed for cycle sports and motorcycling. Combining an exclusive artistic approach and technical innovation, Troy Lee Designs offers helmets, tech gear, body protection, and sportswear, allowing its customers to exceed their limits in complete safety. Created for both amateur and professional riders, Troy Lee Designs helmets support and protect a host of international riders.

SHARK is a major French motorcycle helmet brand, distributing its products in more than 75 countries. Founded by professional riders, Shark designs and produces helmets that guarantee high levels of performance and meet all safety standards. They support and protect the greatest international racers such as Johann Zarco, Miguel Oliveira and Jorge Martin.

NOLAN has been manufacturing motorcycle helmets in Italy for half a century. Through its historic partnership with Lexan, the brand designed a high-quality plastic helmets for riders and also carbon fiber helmets. The company never compromises on safety and complies with all current standards.

SEGURA: Established in 1967 by and for professional track racers, the company designs high-quality attire for motorcycle devotees with the aim of ensuring the highest levels of performance, style, fun and elegance. Segura has equipped big names such as Jacques Bolle, Eric Offenstadt, Patrick Plisson, Olivier Chevallier, Jean-Louis Tournadre, Patrick Pons and Christian Sarron.  

BERING: For over 30 years, BERING has combined safety, comfort and style to offer innovative equipment with unique technical features, designed to enable all of its customers to fully live their passion irrespective of their level, be it novice, experienced or professional. The brand’s thoughtful approach shines through in products such as the magnetic zipper. With the widest range on the market, BERING knows how to meet the expectations of the most demanding riders, who rely on their equipment to keep them safe and dry.

CAIRN SPORT: From winter sports to cycling, the brand designs high-quality equipment and technical innovations adapted to all practices, for competitors and amateurs alike. Its competitive position makes it the French leader in winter sports, while its expertise in the cycling sector increases with each passing day.

CASCO is a family-owned company that since its founding in 1989 has focused on producing top quality products with exceptional flair. This philosophy has allowed CASCO to rank among market leaders in design and production of high-end helmets and glasses. Within the development and production site in Satu Mare (Romania), solutions are built with a lot of time and commitment to make wearing helmets as safe, comfortable and flexible as possible. These efforts have led to numerous patents and awards.

CASCO conscious decision to produce its products in Europe relates to social and environmental responsibility. This allows CASCO to guarantee outstanding quality and safety at all times. Many world class athletes put their trust in CASCO at the Olympics, world championships and European competitions for winter, bicycle and equestrian sports.